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The "E-Donor
Bill of Rights" is intended to complement our Donor
Bill of Rights and provide further and more detailed guidance
for the world of online giving. In addition to the rights outlined
in the Donor Bill of Rights, online donors should demand the following
of their online solicitors:
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To be clearly and immediately informed
of the organization's name, identity, not-for-profit or for-profit
status, its mission, and purpose when first accessing the organization's
website. |
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To have easy and clear access to alternative
contact information other than through the website or email. |
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To be assured that all third-party logos, trademarks,
trust marks and other identifying, sponsoring, and/or endorsing
symbols displayed on the website are accurate, justified, up-to-date,
and clearly explained. |
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To be informed of whether a contribution entitles
the donor to a tax deduction, and of all limits on such deduction
based on applicable laws. |
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To be assured that all online transactions and
contributions occur through a safe, private, and secure system
that protects the donor's personal information. To be clearly
informed if a contribution goes directly to the intended charity,
or is held by or transferred through a third party. |
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To have easy and clear access to an organization's
privacy policy posted on its website and be clearly and unambiguously
informed about what information an organization is gathering
about the donor and how that information will be used. |
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To be clearly informed of opportunities to opt
out of data lists that are sold, shared, rented, or transferred
to other organizations. |
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To not receive unsolicited communications or
solicitations unless the donor has "opted
in" to receive such materials. |
Source: Association of Fundraising Professionals
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