E-Donor Bill of Rights

 

The "E-Donor Bill of Rights" is intended to complement our Donor Bill of Rights and provide further and more detailed guidance for the world of online giving. In addition to the rights outlined in the Donor Bill of Rights, online donors should demand the following of their online solicitors:

 

-  To be clearly and immediately informed of the organization's name, identity, not-for-profit or for-profit status, its mission, and purpose when first accessing the organization's website.

 

-  To have easy and clear access to alternative contact information other than through the website or email.

 

-  To be assured that all third-party logos, trademarks, trust marks and other identifying, sponsoring, and/or endorsing symbols displayed on the website are accurate, justified, up-to-date, and clearly explained.

 

-  To be informed of whether a contribution entitles the donor to a tax deduction, and of all limits on such deduction based on applicable laws.

 

-  To be assured that all online transactions and contributions occur through a safe, private, and secure system that protects the donor's personal information. To be clearly informed if a contribution goes directly to the intended charity, or is held by or transferred through a third party.

 

-  To have easy and clear access to an organization's privacy policy posted on its website and be clearly and unambiguously informed about what information an organization is gathering about the donor and how that information will be used.

 

-  To be clearly informed of opportunities to opt out of data lists that are sold, shared, rented, or transferred to other organizations.

 

-  To not receive unsolicited communications or solicitations unless the donor has "opted in" to receive such materials.

 

Source: Association of Fundraising Professionals